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William "Bill" Cole
Owner Principal
bill@coledirect.com
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Bill Cole is a husband and father of 4 children. Bill has served his community and state in various
capacities on charitable boards, reading to young students in schools and as a member in the
West Virginia House of Delegates. Currently, Bill serves on the board of Bluefield Regional
Medical Center, the Greater Bluefield Development Authority and the W. Paul Cole Jr School
of Business at Bluefield State College.
Bill began his business career in the commercial truck parts business. Bill's first big venture
was building a multi-market supply company that became an industry leader and innovator.
That company was purchased by Wall Street investment bankers. Not one to sit around, Bill,
armed with a degree from Northwood University purchased his first dealership in Bluefield
West Virginia. That first location is now the home of the Bill Cole Automall. We boast Honda,
Nissan, Subaru and Kia franchises with steady year to year growth.
Bill Cole Automall expanded in 2010 with the opening of a new location in Ashland Kentucky
featuring Honda and Nissan automobiles. Bill Cole Automall is a family business, and with sons
Jason and Lee in top performing roles within the organization the future is bright. Bill's focus on
customer satisfaction and his belief in transparent business practices have led to a culture of
Success. That is why at the Bill Cole Automall, we don’t sell a lot of vehicles..... We sell one
vehicle correctly and do it thousands of times each year!
Bill is also an accomplished pilot of over 30 years. He is licensed to fly many aircraft ranging
from seaplanes and jets, to helicopters.
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Ralph Vines
General Manager Bluefield WV
rvines@coleautomotivegroup.com
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I have had the great fortune to operate top dealerships across the country for the past 25+ years.
Being a native of Hinton, West Virginia and recently moving back to the area from Phoenix. It is
refreshing to come back home and operate a dealership that I personally feel has the highest
commitment to customer and employee satisfaction of any dealership I have worked for. Bill Cole's
ethical approach to business is unequal in the industry.
On a personal note, I enjoy showing and breeding Tennessee Walking Horses. Can we talk?
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Lowell Bockert
General Manager Ashland KY
lbockert@coleautomotivegroup.com
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I am originally from Charlotte, NC and worked for some of the largest automotive dealers in the
Charlotte Tri-State area. The Bill Cole name and reputation exceeds any other dealership I have
worked for. My family and I are excited to be a part of the Bill Cole Automall family of dealerships
and we are excited to be a part of the Ashland, Kentucky and the Ohio River and Metropolitan area.
Help me become part of your family. Come in and see me today! |
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Dan Vickery
General Sales Manager Ashland KY
dvickery@coleautomotivegroup.com
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I am originally from Charlotte, NC. The growth and expansion of the Bill Cole Automall has brought
me to the Ohio River Valley. I am excited to be a part of Team Cole. Believing that a great deal goes
beyond just dollars and cents. We feel that every customer should be treated with respect and
fairness. I am committed to making your auto buying experience a painless one. Please call or
email me if I can help you in any way.... before or after the sale. |
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