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Welcome to Bill Cole Automall

We are a Honda, Nissan, Kia, Subaru & Hyundai Dealership serving Bluefield, WV, Ashland, KY & Princeton, WV areas.


At Bill Cole Automall, our #1 goal is to provide our customers with an outstanding experience from start to finish.  We specialize in new Honda, Nissan, Kia, Subaru, Hyundai vehicles or used cars, trucks, vans or SUVs. Whether you are shopping for a new vehicle or need service on your current ride, you have come to the right place.  Even if you aren’t in the market to purchase a new vehicle but want to sell your used car, we are the dealership you can count on.

About Bill Cole Automall


The Bill Cole Dealerships started in 2000 in Bluefield, WV with the opening of Cole Honda.  As the dealership continued to grow, Bill Cole opened Cole Nissan—eventually expanding the Bluefield, WV location to include Cole Kia and Cole Subaru. As success continued in Bluefield, Bill Cole opened up his Bill Cole Automall location in Ashland, KY offering the same high quality vehicles and customer service with Bill Cole Honda and Bill Cole Nissan. In 2013, Bill Cole opened Bill Cole Hyundai in Princeton, WV expanding his brand to include Hyundai vehicles and a greater selection of pre-owned cars, trucks and SUVs.


Three Convenient Locations


Our dealerships are located in three great cities—Bluefield, WV, Ashland, KY and Princeton, WV. Each location prides itself on honoring the tradition of providing top-notch customer service and the quality vehicles you have come to expect from the Bill Cole name. If you need our hours and directions, feel free to visit our locations page for more information!

Finance Department


Bill Cole Automall services a variety of clientele with a wide range of credit situations. If you are in the market to purchase a new or used car, truck or SUV, we are here to help you find the financing options to feed your needs and lifestyle.  Get pre-approved now!  You can also use our financing calculator or leasing calculator to estimate your payments.  Have a trade-in?  Get an estimate of your used car value in the Bluefield, WV, Ashland, KY or Princeton, WV areas.

Service Department


Taking care of your new vehicle is just as important as your purchase decision. We like to help our customers and their vehicles long after they’ve bought from any of our dealerships at Bill Cole Automall.  That’s why we offer great incentives for Bluefield, WV, Ashland, KY and Princeton, WV area drivers to bring their vehicles into our service center for repairs and routine maintenance.  Whether you need an oil change, new tires or a car battery, we have an experienced and reliable Service and Parts department that is committed to customer satisfaction.


Collision and Rental Center


We understand that finding the right body shop in the Bluefield, WV area and scheduling an appointment are only a few steps in the process of restoring your vehicle back to pre-accident condition. Bill Cole Automall offers services for all of our collision center customers that help you from the moment you first call, through when you are ready to pick up your keys! You can learn more about our Bill Cole Automall Collision Center or schedule a body shop appointment. Need a rental? No problem—set up your appointment today!

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